Bedtime has become a multi-billion dollar industry.
Do you ever rest your head at night, toss back and forth under the covers, and think: “I have been going to bed every single night since the day I was born. Why is falling asleep still so hard?” At those moments, when counting sheep just won’t cut it, you might consider handing over all the cash in your wallet in exchange for a peaceful snooze.
As social media pushes us to achieve ultimate self-care—and as the world around us becomes increasingly chaotic—we’ve retreated to cozy, safe spaces. We surround our beds with lavish candles, Egyptian sheets, REM tracking devices, white-noise machines and gadgets that pump lavender oil into the air. Chasing flawless sleep is, ironically, exhausting.
However, there is some value to the products being pushed onto us via podcast ads, Instagram influencers and colourfully designed subway banners. Money is being pumped into research on mattress technology, snore-solving devices and ambient sleep tracks in hopes of selling consumers a scientifically better slumber. Here are some of the modern sleep aids currently on the market, and what exactly they’re going to cost you.A sweet sleep starts with a solid foundation.
If you listen to podcasts or follow any sort of influencer on Instagram, you’ve come across Casper. Their clever use of content marketing has positioned them as a cultural touchstone for all things sleep and comfort. For a while, Casper—like most direct-to-consumer bed brands—only sold foam mattresses.
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