After declining ratings and an exodus of VIP guests, Washington institutions like “Meet the Press” and “Face the Nation” are looking to tweak an old format.
, Monica Lewinsky’s lawyer during the scandal leading up to President Bill Clinton’s impeachment, who set a new standard for media exposure by appearing on five major Sunday news broadcasts on the same day.
“Trump established the reality that he could address a very large audience very quickly just by using his thumbs alone” on Twitter, says Mark Lukasiewicz, a former ABC and NBC News executive who is now dean of Hofstra University’s communication school. “The Sunday shows are no longer the gatekeepers for political conversations on TV. They were born at a time when politicians needed TV to reach their audience. That’s far less true today.
The smaller audience creates a kind of self-perpetuating downward cycle, said another former TV executive: Leading political figures have less incentive to show up, creating fewer compelling interviews and thus even less incentive to watch. “It used to be, if you were Sen. X or Y and you had big news on Wednesday, you kept your mouth shut until Sunday,” said this individual, who asked not to be identified to preserve relationships with former colleagues.
But streaming news has yet to catch on with audiences in a big way, which suggests that “Meet the Press Daily” now has a far smaller audience and lower profile than it did on MSNBC. The shift triggeredthat Todd’s tenure is in jeopardy; NBC has publicly expressed its support for him.
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