Amazon self-reported Prime Video viewership for the first time ever to trumpet ‘Rings of Power’ ratings — so why doesn’t the figure reveal much?
HBO also released same-day viewership for “Dragon’s”
, which rose to 10.2 million, showing a steady performance for the series. If Amazon truly wants to flex its viewership, more data is sorely needed., viewership numbers alone do not paint a full picture of a series’ success on streaming. As Amazon does not regularly report Prime Video’s user base, it’s still unclear how large the potential audience for “Rings” actually is, rendering the 25 million figure even hazier.
It's also unclear how many new subscribers “The Rings of Power” is luring to Amazon Prime, a metric that Amazon has likely been monitoring closely, and that the company likely values more than viewership. Prime Video is just one component of an Amazon Prime subscription’s value equation, which also includes free two-day shipping on Amazon purchases, and Prime members have historically spent around double what non-members spend on Amazon per year.
As such, Amazon keeps tabs — or at the very least, has kept tabs — on how well Prime Video programming draws in new Prime members.on internal Amazon documents, which included the company’s measurements of how many people different original series helped draw to Prime. A key metric used at that time was “cost per first stream,” which compares a show’s budget against how many users streamed it as their first watch upon subscribing to Prime.
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