Special Report: VIP+'s deep-dive “Banking on Entertainment,” presented by CityNational, unearths how financial institutions became media’s new A-list talent
The media industries have evolved in recent years, thanks to the rise of streaming, data analytics and other tools, and the resulting shift in revenue streams has altered how the finance and investment communities view them.
For investors who look to yield predictable, long-term returns from these revenue streams, that means being able to parse highly granular data generated by digital streaming. It requires transparency into transactions and market performance, not to mention acceleration of the increasingly complex web of payments attached to any intellectual property.
The immense volumes of calculations, reporting and payments has put a premium on automation at a scale far beyond the capabilities of most legacy systems.
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