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Insurance giant State Farm, one of the last remaining large insurance carriers in California, has canceled its Super Bowl ads this year citing the tragedy of L.A.’s wildfire devastation.
The company best known for its home and car insurance products has been a major Super Bowl advertiser over the last few years and last year aired an ad that featured former California Republican Gov. Arnold Schwarzenegger and actor Danny DiVito. State Farm is both the largest car and home insurer in California and has captured 8.7 percent of the market covering more than eight million customers.
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