Largest California Insurer Cancels Super Bowl Ad Over Wildfire 'Tragedy'

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Largest California Insurer Cancels Super Bowl Ad Over Wildfire 'Tragedy'
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Insurance firm State Farm said its focus now is on responding to the California wildfires.

State Farm, the largest property insurer in California, has canceled its Super Bowl ad because it is focused on responding to the 'tragedy' of the LA fires.The insurance giant revealed its decision to Ad Age on Wednesday amid California's deadly wildfires, which have killed at least 24 people, according to the California Department of Forestry and Fire Protection .Newsweek has contacted State Farm via email for comment.

'Our number one priority right now is the safety of our customers, agents and employees impacted by the fires and assisting our customers in the midst of this tragedy,' a spokesperson told Newsweek at the time.What People Are SayingA State Farm spokesperson said: 'State Farm, its agents and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy. Our focus is firmly on providing support to the people of Los Angeles.

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