The government’s ambitious goal of increasing visitor spending to $91 billion relies on building 40,000 new hotel rooms and adding millions of airline seats by 2035.
NSW will embark on a major shake-up of its tourism strategy as it attempts to nearly double visitor spending in a decade by shifting focus to leisure experiences, building 40,000 new hotel rooms and adding millions of airline seats.
Premier Chris Minns said that while the number of people coming to NSW for a holiday was at an all-time high, the government was ready to “put our shoulder to the wheel” to push it higher. NSW Tourism Minister John Graham says outdoor activities such as kayaking will be central to how Sydney is marketed to tourists.While the opening of Western Sydney Airport in 2026 would be a major contributor to the airline seats required, Graham said adding flights to Kingsford-Smith was also essential.
For domestic travellers, Sydney ranks third behind Melbourne and the Gold Coast as a preferred holiday destination – a return to a pre-COVID norm that the NSW government wants to change.
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