Producers of 'Blade Runner 2049' file copyright suit against Elon Musk and Tesla for using an AI-generated image resembling shot from film
over part of an Oct. 10 presentation to unveil the car maker’s designs for hypothetical future products, including an self-driving “cybercab.”, which also included plans for a larger autonomous “robovan” and remotely operated Optimus robots serving drinks, contained few specifics about when any of these products would become a reality.staged all this on the Warner Bros.
However, Alcon’s suit alleges, Musk went a step too far in trying to burnish his pitch with Hollywood’s help. Ahead of the event, according to the complaint, the defendants asked for permission to use a visually arresting still from— one prominent in the marketing material for the 2017 blockbuster. Alcon refused, and “adamantly objected” to any association between their film and Musk or his companies.
Early in his cybercab keynote, Musk noted: “You see a lot of sci-fi movies where the future is dark and dismal, where — it’s not a future you want to be in. So, you know, like, I love.” That’s when the AI rendering appeared on the screen. “I don’t know if we want that future,” Musk continued. “Maybe we want that duster he’s wearing, but not the, uh, not the bleak apocalypse.”in a rain-soaked urban streetscape reminiscent of the original 1982 film and its legacy sequel.
These passing references seemingly did not rise to the level of potential copyright infringement. But the cybercab unveiling that featured an apparent mimicry of a well-knownIn displaying the image, Alcon’s suit contends, “Musk tried awkwardly to explain why he was showing the audience a picture of when he was supposed to be talking about his new product. He really had no credible reason.
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