‘Blade Runner 2049’ Producer Sues Elon Musk’s Tesla, Warner Bros. Discovery Over AI Images

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‘Blade Runner 2049’ Producer Sues Elon Musk’s Tesla, Warner Bros. Discovery Over AI Images
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The lawsuit accuses Musk of creating AI-generated promotional materials to promote Tesla's cybercab robotaxi.

has sued Tesla, which allegedly fed images from the movie into an artificial intelligence image generator to create unlicensed promotional materials.and his autonomous vehicle company of misappropriating the movie’s brand to promote its robotaxi at a glitzy unveiling earlier this month. The producer says it doesn’t wantto be affiliated with Musk because of his “extreme political and social views,” pointing to ongoing efforts with potential partners for its upcoming TV series.

The complaint, which brings claims for copyright infringement and false endorsement, also names Warner Bros. Discovery for allegedly facilitating the partnership. “Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” states the complaint. “Alcon did not want BR2049 to be affiliated with Musk.”. We use vendors that may also process your information to help provide our services.

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