Blade Runner 2049 producer sues Elon Musk for image used in Cybercab launch

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Blade Runner 2049 producer sues Elon Musk for image used in Cybercab launch
Alcon EntertainmentBlade RunnerRyan Gosling
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Mariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.

, the Cybercab , earlier this month, he showed a slide during his presentation that probably looked familiar tofans. It featured the back of a person wearing a trench coat against a desert-like landscape with high-rise buildings in the background. Now, a producer behind the movie is suing him for copyright infringement. According to Blade Runner 2049

, including one featuring a Ryan Gosling look-alike." It said that it previously denied a request by Musk, Tesla and Warner Bros. Discovery to use imagery from the film as part of the Cybercab event. The companies were also named as defendants in the lawsuit. Alcon called Tesla's use of AI to create images nearly identical to scenes from the movie an "intentionally malicious gambit." It argued that by connecting the product announcement to the movie, the automaker made the event "more attractive to a global audience" and misappropriated "thebrand to help sell Teslas.

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