Ben & Jerry's plans to join the boycott of Facebook and Instagram ads in the U.S. beginning July 1.
. The group wants the company to create a "separate moderation pipeline" for users who say they've been targeted because of characteristics like their race or religion and to let advertisers see how frequently their ads popped up "next to content that was later removed for misinformation or hate."
Canadian outdoor brand Arc'teryx said earlier on Tuesday that it was pausing global advertising on Facebook and Instagram and "donating those dollars towards building more inclusive outdoors."Earlier in June, following the killing of George Floyd by a police officer, Ben & Jerry's,out several policy proposals calling for equal justice, including the creation of a national task force to draft bipartisan legislation to stop race-based violence and check the power of police.
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