Ben & Jerry's ice cream is the latest brand to pull its advertising from Facebook, joining the likes of Patagonia, The North Face and REI in an activist campaign to force the social network to counteract hate speech on its platform. - claireatki
As mass social justice protests push for change across America, Ben & Jerry's ice cream is the latest brand to pull its advertising from Facebook, joining the likes of Patagonia, The North Face and REI in an activist campaign forcing the social network to counteract hate speech on its platform.
In a statement shared with NBC News, a spokesman said:"Ben & Jerry’s stands with our friends at the NAACP and Color of Change, the ADL, and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy. "
Facebook took in $70 billion in ad revenue in 2019 from major advertisers and from small businesses. The company's ad revenues are poised to grow just 4.9 percent in 2020, versus 26.1 percent in 2019, according to an eMarketer forecast released on Monday.
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