Ben & Jerry’s is considering a Facebook ad boycott: “What they’ve been doing is not fully right with our values”
By Sahil Patel Close Sahil Patel , Katie Deighton Close Katie Deighton and Ann-Marie Alcántara Close Ann-Marie Alcántara June 22, 2020 5:20 pm ET The chief executive of Ben & Jerry’s Homemade Inc. said the ice-cream brand is considering joining other companies in boycotting advertising on Facebook Inc.’s platforms while pushing more of its media partners to take further action on issues concerning systemic racism and social reform.
Newsletter Sign-up CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Carolyn Everson, vice president of Facebook’s Global Business Group, said in a statement that the company remains focused on removing hate speech from its platforms and is in conversations with civil-rights groups and marketers about how they can work together to be a force for good.
“Walking away is not the solution at this stage,” he said. Unilever continually adjusts its investment in favor of platforms that make progress scored against its “Responsibility Framework,” Mr. Di Como said. Apparel brand The North Face said Friday it would to stop its advertising on Facebook and its Instagram subsidiary through the end of July. “We hope they will reconsider their policies and will re-evaluate our position in the next 30 days,” a spokeswoman for North Face parent VF Corp. said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Does it really matter if Aunt Jemima and Uncle Ben get retired?The images on the packaging of these brands are variations of the Black cook or “mammy” figure, a racial theme that reinforced the cruel power dynamic of the slave-trading antebellum South and the Jim Crow segregation that replaced it.
Read more »
Ben Higgins Wishes He'd Never Said 'I Love You' to JoJo FletcherThe former 'Bachelor' thought it was 'the right thing to do' at the time.
Read more »
Ben Higgins Reveals He and Lauren Bushnell Were 'Looking for an Out'Ben Higgins admits he and Lauren Bushnell were 'looking for an out' before eventually calling it quits.
Read more »
Jessica Mulroney's Husband Ben Steps Away From Talk Show Following Sasha Exeter Controversy - E! OnlineJessica Mulroney's husband Ben announces he will no longer co-host eTalk after his wife allegedly made threatening remarks to Black influencer Sasha Exeter
Read more »