Aurora James, founder of the accessories label Brother Vellies, called on major retailers to make shelf space in keeping with population data. This week, Sephora and Rent the Runway signed on.
Tell me about the day when you first heard that Sephora was signing on.It was Tuesday, basically ten days after I posted. When I got up the phone, I definitely shed a couple of tears because, you know, it's tough. When I first started Brother Vellies, I never had any loans from the bank. I never had any VC money. I created it with $3,500 from my savings account, and I started at the flea market in the Lower East Side.
On Wednesday, as the Sephora announcement made news, Ava DuVernay—whose best-director snub helped ignite the #OscarsSoWhite campaign—wasI love Ava. She gave me one of my highest honors in my life, which was naming me one of the biggest optimists of 2019 in Time magazine when she took over that issue. I think that it's important because Black people have a way of seeing other Black people.
Correct. It's the same with Sephora. You have to have money in order to be able to sell at every single store across Sephora because you have to be able to finance that. That's why these commitments are also so critical because it's going to make VCs realize that there is now a huge demand in the space. They're going to have to pay attention in a way that they didn't before. So if MedMen takes this pledge, suddenly people are going to be like, “Oh, crap.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sephora is the First Major Retailer to Take Canadian Designer Aurora James' 15 Per Cent Pledge'This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform for Black-owned brands to grow.'
Read more »
Sephora Becomes the First Brand to Accept Aurora James’s “15 Percent Pledge”James had unveiled the initiative on May 30.
Read more »
Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
Read more »
Sephora Becomes the First Brand to Take Aurora James’s 15% Pledge“Sephora is such a huge business and their willingness to jump on board and do this in such a meaningful, holistic way really strips away the excuses that a lot of other retailers might have.”
Read more »
Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
Read more »
Retailers Announce Commitments to Diversify the Brands They CarrySome have taken Aurora James's 15 Percent Pledge; others have set aside funds to buy specifically from Black-owned businesses.
Read more »