'This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform for Black-owned brands to grow.'
Today, beauty giant Sephora announced it is accepting the pledge and that it will dedicate 15 per cent of its shelf space toAccording to, the company will implement all three stages of the pledge: “including taking stock of the current percentage of shelf space and contracts dedicated to Black-owned businesses, taking ownership of findings, blind spots and
disparities, and identifying concrete next steps, and taking action to publish and execute a plan to grow the share of Black-owned businesses to at least 15 per cent.” Sephora will also help to connect Black-owned businesses with funding and venture capital partners, as well as focus its internal incubator for female founders solely on women of colour in 2021.
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