Asian American boba brand finds opportunity after Simu Liu sparks cultural appropriation debate

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Asian American boba brand finds opportunity after Simu Liu sparks cultural appropriation debate
Simu LiuU.S. NewsEthnicity
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The owners of boba milk tea brand Twrl have a chance to pitch a pretty well-known investor, actor Simu Liu.

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Twrl co-founders Olivia Chen and Pauline Ang pose for a portrait on Monday, Oct. 21, 2024, in Palo Alto, Calif. Now, in a plot twist they couldn't have imagined, the San Francisco Bay Area-based women have a chance to pitch a pretty well-known investor — actor Simu Liu. The irony is that it came about after they posted a video on TikTok in support of Liu calling out the white owners of a boba drink brand for cultural appropriation on “Dragons' Den,” the Canadian version of “Shark Tank." Somehow it found its way to Liu and the “Shang-Chi” star invited Twrl to send his team a “pitch deck.

Boba’s origin story actually goes back centuries and can be traced outside of Taiwan, according to Juily Phun, an assistant professor in Asian American Studies at Cal State LA who curated an exhibit on the beverage’s history and impact. The root vegetable cassava, which is used to make tapioca starch, the main ingredient in boba, started in South America. Colonization led to cassava being exported to African nations, Pacific Islands and parts of Asia.

Megan Ruan handles entrepreneur and venture capitalist programming as co-general partner of Gold House Ventures — a fund for startups led by founders of Asian and Pacific Islander descent. Gold House has a coalition of a dozen funds that seeks venture capitalists of underrepresented backgrounds “so that you’re increasing the chance that an underrepresented founder is going to be sitting across from someone who might share their background or experience when they’re being pitched.

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