Raising concerns about Bobba’s model of “taking something that’s very distinctly Asian in its identity and ‘making it better,'” as well as its lack of Asian staff, Liu…
HOLLYWOOD, CALIFORNIA – MARCH 10: Simu Liu attends the 96th Annual Academy Awards on March 10, 2024 in Hollywood, California. Simu Liu is hustling to turn down the heat on a Canadian bubble tea company after criticism of its televised sales pitch to the Marvel superhero boiled over online.
Bobba owners Sebastien Fiset and Jess Frenette pitched a “transformed” bottled bubble tea that, with its “three simple ingredients” — including the brand’s signature Raising concerns about Bobba’s model of “taking something that’s very distinctly Asian in its identity and ‘making it better,’” as well as its lack of Asian staff, Liu passed on the pitch. He added that he started his venture capital fund Markham Valley Ventures “primarily to uplift minority entrepreneurs.
“I just want to say that full stop, it’s never OK to make threats, it’s never OK to bully and harass online,” he said in a Saturday video. “I don’t mean that the business owners don’t deserve valid criticism, and I don’t believe that you should not be vocal about your disagreement, but I think we can all agree, common sense, there’s a line.
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