Asian American boba brand finds opportunity after Simu Liu sparks cultural appropriation debate

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Asian American boba brand finds opportunity after Simu Liu sparks cultural appropriation debate
Simu LiuU.S. NewsEthnicity
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The owners of boba milk tea brand Twrl have a chance to pitch a pretty well-known investor, actor Simu Liu.

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Twrl co-founders Pauline Ang and Olivia Chen prepare boba on Monday, Oct. 21, 2024, in Palo Alto, Calif. Olivia Chen and Pauline Ang, friends and business partners on boba milk tea brand Twrl, have tried three times to get on “Shark Tank,” the ABC reality show where up-and-coming entrepreneurs try to woo big-name backers.

“I would be uplifting a business that is profiting off of something that feels so dear to my cultural heritage,” Liu said during the Oct. 10 episode. He also pointed out there was nothing on their packaging that acknowledged boba's cultural roots in Taiwan. “It shows the folly of these big corporate things that think they can attract us by one thing,” Phun said. “It’s not just about authenticity. What I’ve noticed is the younger generation is they put their money where their values are.”

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