Even though Spurs CEO R.C. Buford insisted that no decisions have been made about anything beyond the two games played at the Moody Center this week, it’s a foregone conclusion the Spurs will be back next season.
The San Antonio Spurs Hype Squad dances for cheering fans after the San Antonio Spurs defeated the Portland Trail Blazers 129-127 at the Moody Center in Austin, Texas, Thursday, April 6, 2023.AUSTIN – This first time, sharing was easy.
In this case, yes, it is. Austin has neither the infrastructure , the political atmosphere , nor the appetite for an NBA team all to itself. To that city, the Spurs are a South by Southwest act, in that they like having them around for a weekend or two every year but would tire of them if they hung around much longer.
The play is to make the San Antonio market – as devoted to its team as any in the NBA, but undersized by league standards – bigger.
Yes, observations like that can make San Antonians bristle. But the Spurs’ market-expansion strategy isn’t about what one city lacks. It’s about what the region around it can offer.Those aren’t just words. The Spurs put their money where their mouth is, and are about to move into “The Rock at La Cantera,” a new $500-million team headquarters and performance center on the Northwest Side of the city.
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