Amazon is launching its first 'parapharmacy' in Milan, Italy, offering a range of beauty, personal care items, and non-prescription drugs. The store features brands like La Roche-Posay, Eucerin, and Vichy, along with 'Derma-bars' for digital skin analysis and recommendations. Amazon aims to leverage its online success in the beauty and personal care category into physical sales.
Amazon is opening a "parapharmacy" in Milan, Italy , that features a range of beauty and personal items.The store is located in the city center of Milan, and features a range of beauty and personal care items, as well as nonprescription drugs, Amazon The store will be stocked with products from beauty and skin-care brands including La Roche-Posay, Eucerin and Vichy.
Amazon says the store includes a section staffed by on-site pharmacists where shoppers can purchase "non-prescription, over-the-counter medications." By launching its first "parapharmacy," the e-commerce giant is hoping to parlay its online success in the beauty and personal care category into sales in the physical world. Beauty and personal care items, which include everything from hairspray and cosmetics to deodorants and Q-tips,
The company began offering health and beauty products in 2000, but its selection was initially limited to most mass-market brands. It has since added more luxury brands such asbookstores, pop-up shops, four-star stores and apparel stores.
AMAZON PHARMACY BEAUTY RETAIL ITALY
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