Spanish fashion brand La Veste, founded by influencers Maria de la Orden and Blanca Miró, is launching its first physical store in Paris. The 860-square-foot boutique, located on the Left Bank, features a blend of vintage furniture and colorful textures designed by Barcelona-based studio Quintana Partners. The store will carry La Veste's signature pieces, including blazers, striped pants, and statement shirts, alongside exclusive items and monthly capsule collections.
— La Veste, the vintage-inspired fashion brand created by Spanish entrepreneurs and influencers María de la Orden and Blanca Miró, is opening its first store in Paris.The 860-square-foot boutique at 4 Rue de Tournon, opening on the French capital’s arty Left Bank on Thursday, was designed by Barcelona-based interior design studio Quintana Partners, which captured the brand’s eclectic design ethos with a mix of cozy textures and vintage furniture.
“This is one of my favorite streets in Paris,” de la Orden said of the road, which is also home to jeweler Marie-Hélène de Taillac and homewares brand Astier de Villatte. “When I moved to Paris at the age of 17, I lived nearby.” She juggles her various projects with her career as an influencer, with 268,000 followers on Instagram and partnerships with brands including Loro Piana, Penhaligons and Dior Beauty. “Meeting other people has led to great projects for my brands, so I think it’s all linked. It’s great to wear both hats because you also learn a lot about other brands’ strategies, and you have access to people that you wouldn’t meet otherwise,” de la Orden remarked.
FASHION BRAND LAUNCH PARIS RETAIL VINTAGE
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