Adobe announced a free Content Authenticity web app that aims to protect artists' work and help curb misinformation and theft online.
Adobe, a major player in the content authenticity movement and the founder of the Content Authenticity Initiative in 2019, announced. This new, free web app enables creators to attach Content Credentials to their digital work easily.
The free web app offers numerous features, including enabling photographers and other digital artists to batch-apply Content Credentials to their content. Using Content Credentials, creators can add information to their files, like a verified name or identity and links to their website and social media profiles.
A limiting factor of Content Credentials thus far has been a lack of an easy way to view attached labels on work. Content Credentials are an industry standard, but Adobe continues to work on rolling them out to additional platforms and websites. To bridge the current gap, Adobe will release the Content Authenticity extension for Google Chrome. With this extension, users can interact with and view Content Credentials wherever they’re available online.
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