The Adobe Journey Optimizer and Adobe Experience Manager are two new tools that enable brands to personalize AI-generated content variations across channels.
Adobe's new Adobe Journey Optimizer can personalize AI-generated content variations across channels.has announced a series of innovations across Adobe Experience Cloud that lets brands demonstrate the impact of their AI-generated marketing content through real-time experimentation.
As organizations embrace increasingly sophisticated tools to generate images and copy, there’s also a need to show if the return-on-investment has been boosted. Brands can address this need by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations can help adjust and optimize marketing campaigns in real time.
For example, someone promoting a new hotel could optimize their web content based on the creative elements like mountains, green spaces or cityscapes that produce more bookings. Users can then bring Adobe Content Analytics into Adobe Customer Journey Analytics to get a holistic view of the customer’s journey across touchpoints.
Adobe Adobe Journey Optimizer Adobe Content Analytics Adobe Unveils New Tools For Brands To Personalize
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