Adobe has teased some of its upcoming Firefly generative AI video tools, including a new feature that can produce video clips from still images.
Adobe has teased some of its upcoming generative AI video tools, including a new feature that can produce video clips from still images. This latest preview builds on the in-development Firefly video model that the software giant demonstrated in April, which is set to power AI video and audio editing features across Adobe’s Creative Cloud applications. The new promotional teaser shows footage produced by Firefly’s text-to-video capabilities that Adobe announced earlier this year.
If the example footage is any indication of the final release, the generated video quality looks on par with what we’ve seen from OpenAI’s Sora model so far, which Adobe is also “exploring” as a third-party integration for its Premiere Pro video software. Duration is limited, though, with Adobe’s VP of generative AI, Alexandru Costin, telling The Verge that videos produced by the text-to-video and image-to-video features have a maximum length of five seconds.
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