Adobe announced that it will launch a web app for its Content Authenticity program in 2025, allowing creators to certify the authenticity of their works.
With AI slop taking over the web, being able to confirm a piece of content’s provenance is more important than ever. Adobe announced on Tuesday that it will begin rolling out a beta of its Content Authenticity web app in the first quarter of 2025, enabling creators to digitally certify their works as human-made, and is immediately launching a Content Authenticity browser extension for Chrome to help protect content creators until the web app arrives.
Adobe’s digital watermarking relies on a combination of digital fingerprinting, watermarking, and cryptographic metadata to certify the authenticity of images, video, and audio files. Unlike traditional metadata that is easily circumvented with screenshots, Adobe’s system can still identify the creator of a registered file even when the credentials have been scrubbed.
Recommended Videos Both the Chrome extension and the forthcoming web app will be available to the public, whether you’re one of Adobe’s 33 million paying subscribers and Firefly users. “We’re going to release the Content Authenticity browser extension for Chrome as part of this software package, and also something we call the Inspect tool within the Adobe Content Authenticity website,” Parsons said.
This announcement comes amid Adobe’s larger push for building trust through transparency in digital content. The company has founded a pair of industry groups — the Content Authenticity Initiative and the foundational open standards consortium the Coalition for Content Provenance and Authenticity — to spur adoption of its Content Authenticity initiative.
Adobe Content Authenticity Firefly
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