Adobe Firefly Video, a generative AI tool for creating short video clips, is positioned as an alternative to stock footage. However, despite its beta launch and monetization, the tool struggles to deliver quality output at its current price points. The review highlights the limitations of the generated videos, such as their low resolution (1080p max), limited duration (5 seconds), and lack of advanced filmmaking techniques. The pricing structure, with tiered subscriptions and unclear future changes, raises further concerns.
that Adobe is positioning as a possible alternative to licensing stock footage . It costs at least $10 per month with the “best value” option at $30 per month, but it’s nowhere near good enough to warrant either price.
When a customer attempts to subscribe, a notice informs them that the pricing “will automatically renew monthly until you cancel. Price subject to change at renewal.” Change to what? Adobe does not say. This language only appears during the purchase process andAdditionally, Adobe doesn’t offer other tiers above these, such as an unlimited tier, so the only option for those who exhaust their pool of credits is just to buy another subscription to Firefly and stack them on top of each other.
The interface for the Firefly Text-to-Video model provides a few ways to help the AI better serve a shot based on a prompt, but it’s missing options like “dolly shot” or other common filmmaking moves. To be frank, the idea that Firefly is good enough to replace stock footage in any circumstance is laughable.generated four videos with varying prompts to see how it handled them. Actually, we only generated three since the first one required a re-do since we wanted to see a variation of it. That burned both of our test generations on one account.
https://petapixel.com/assets/uploads/2025/02/Firefly-a-male-asian-american-camera-reviewer-on-youtube-in-the-snow-talking-about-camera-equipment-.mp4Using our second Creative Cloud account, we prompted it with two more, the first being: “an aerial view of the san francisco skyline at sunset. the camera moves in a straight line from one side of the city to the other as the sun slowly sets.”
Adobe has a lovely stock video that is, basically, exactly what I asked Firefly to create and serves as an example of what the AI should be aiming for:Yes, the AI-generated video is technically cheaper but it’s also unusable for anyone with better than legally blind vision. Beyond that, the real video clip is available beyond 1080p resolution, which is something Firefly can’t yet match.
GENERATIVE AI VIDEO PRODUCTION STOCK FOOTAGE ADOBE FIREFLY AI TOOLS
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Adobe’s Firefly generative AI video app is now in public betaJeremy is a Malaysian freelance writer who loves video games and technology. He reports on tech news at Engadget, and his work has been featured on Cloudwards, MyNextTablet, and Quantum Zeitgeist. In addition to competitive gaming, Jeremy enjoys Chinese martial arts and reading. Ask him about Snake from Super Smash Bros. Ultimate.
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