Adobe is introducing new generative AI tools designed to streamline labor-intensive tasks in content creation. Firefly Bulk Create, a beta launch, allows users to resize up to 10,000 images or change their backgrounds with a single click. Additional features include background removal, background replacement with specific images or colors, and resizing for various platforms. Adobe is also releasing new developer APIs for Firefly Services, enabling developers to enhance video and print production workflows. These APIs include tools for dubbing and lip syncing videos in 14 languages, automatic text and image formatting for print and digital media, and the creation of digital avatars using text descriptions and voice recordings.
Adobe is launching new generative AI tools that can automate labor-intensive production tasks like editing large batches of images and translating video presentations. The most notable is “Firefly Bulk Create,” an app that allows users to quickly resize up to 10,000 images or replace all of their backgrounds in a single click instead of tediously editing each picture individually.
The “Resize” tool presents a selection of preset options for popular ad banner sizes and platforms like TikTok, Instagram, and Facebook. It uses generative AI to stretch the backgrounds of images to fit these required dimensions, but the demo I saw wasn’t particularly inspiring — there was a lot of obvious warping, with one example strangely copying and blurring wine glasses together that were in the foreground.
GENERATIVE AI ADOBE FIREFLY IMAGE EDITING VIDEO PRODUCTION AUTOMATION
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