Daily News | A tweet of gratitude gave Harriett’s Bookshop a boost in support and sales
, and its owner, Jeannine A. Cook, was in her feelings. She tweeted these these two sentences: “We’ve only had a few customers the last few weeks. Thankful to those who are helping keep us a float.” Attached to the post was a picture of a customer holding actress Viola Davis’ recent memoir,And, whoa, did Cook get hit with the glory and doused with some extra special, super duper, heavy blessings: hundreds of retweets and thousands of dollars in orders.
“This is a great example of what we can do outside the normal confines of what people consider activism. It’s not a march, but that doesn’t make it any less important.” One of the first of Cook’s 48,000 followers to retweet her thank-you to customers on Aug. 11 was Greg Carr, chair of the department of Afro-American Studies at Howard University. Carr, a Temple graduate and the Philadelphia School District’s first resident scholar on race and culture, has over 88,000 Twitter followers. “Let’s send our Philly Sistrensome support,” he tweeted with a link to Harriett’s Bookshop and the hashtag #illadelphForLife.
Twitter did its job. High-profile users, including Keisha N. Blain, Brown University’s professor of Africana Studies; Kimberly Drew, former Metropolitan Museum of Art’s social media manager and co-author of Black Futures; and Rebecca A. Hare Cokley, disability rights activist, all retweeted the post.
A slew of Philadelphia-area and national bookstores lent social media support, including Drexel University, Cook’s alma mater. And dozens of writing nonprofits like The Philadelphia Writer’s Conference cyber-shouted outSupporters bought books for themselves, friends, and as gifts for back-to-schoolers. One person donated $5,000 in books to Harriett’s Bookshop’s education partner, Treehouse Books, with on stipulation: all of the books had to be purchased from Harriett’s.
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