Why do Americans enjoy March Madness? Explaining why is tough

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Why do Americans enjoy March Madness? Explaining why is tough
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The popularity of the NCAA tournament, is due in no small part to the fact that Americans love to bet on an outcome.

In the middle of my explanation, I realized I didn’t know the answer. Not the way I thought I did, anyway. It’s funny when that happens, isn’t it? When someone else’s fresh eyes make you reevaluate what you’ve assumed for decades? When uttering a basic truth out loud makes you wonder, for perhaps the first time ever, if it’s still true at all? Or if it ever was? Maybe I was the wrong guy to ask.

It’s an astronomical number, and it makes my protestations to Aubin seem more than a bit naïve. But my point, perhaps a bit romanticized, was that most people who “bet” on March Madness aren’t doing so in the traditional sense, one game at a time, through a certified sports book or a neighborhood oddsmaker. I tried to explain that two or three decades ago, the appeal lay in more innocent “illicit” activities.

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