Two public radio stations, Colorado Public Radio and WBUR, are facing financial difficulties and are exploring strategies to improve their financial situation. Colorado Public Radio has laid off staff and closed its podcast-focused studio, while WBUR is appealing to listeners for donations. Both stations are focusing on news content that can easily adapt to broadcast and digital distribution.
Woes mounting at NPR member stations : "Sponsorship dollars won't return to previous levels." Two more public radio stations are discussing how they plan to get out of the red: Colorado Public Radio , which is adopting the "broadcast-to-podcast" strategy, and WBUR in Boston, which is appealing to listeners for donations before taking any next steps. Colorado Public Radio laid off 15 members of its staff last week and closed its podcast-focused Audio Innovations Studio.
Like at WNYC and NPR, CPR is focusing on news content that can easily adapt to broadcast and digital distribution. Citing the same donor and sponsorship woes faced by the rest of the industry, CPR CEO Stewart Vanderwilt said that the cuts were necessary to put the station on better financial footing
NPR Member Stations Financial Troubles Colorado Public Radio WBUR Broadcast-To-Podcast Donations News Content
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