Two California-based businesses launched a Selena tribute beer ahead of the late musician's birthday. Then, the Quintanilla family shut it down.
An effort to honor Selena Quintanilla ahead of her birthday reportedly ended with two California small businesses receiving a court order from the Tejano star’s family. The Los Angeles -based Chicano lifestyle boutique Mi Vida hosts a pizza party every year around Selena’s birthday, owner Noelle Reyes told media company LAist.
As part of this year’s celebration, Reyes partnered with POC-owned craft brewery Brewjeria to release a limited-edition beer to pay homage to the late Mexican American singer. Flavored with guava and hibiscus, the pale ale was named after the famous Selena song “Como La Flor” and featured a woman with a dark bob hairstyle, red lipstick and a glittery necklace on the can. Brewjeria co-owner Agustin Ruelas told LAist their teams made about 1,000 cans of the brew and quickly sold out. They were considering making another batch until they received a “cease-and-desist” order from the music icon’s estate. “It was a downer,” Ruelas told the news and entertainment website. “We just wanted to honor Selena.” This isn’t the first time the Quintanilla family has taken legal action over tributes to the beloved singer. In July, Selena’s father reportedly sued a cruise line over a Selena tribute and a New York-based cover band was hit with a lawsuit in 2022. Reyes said the beer was an artistic homage and that she doesn’t believe it crossed over into copyright or trademark infringement. READ MORE: In honor of Selena's birthday, San Antonio Zoo shares photo of Tejano star's 1993 visit The business owner has been here before. Reyes said she received a cease and desist letter from the Quintanilla family years ago when her husband designed a sweatshirt that had an image on it that referenced Selena’s stylized signature. “Little people like us, we’re not making our livings off of this,” she told LAist. “This was just to honor her. Folks like us, minorities, as brown folks, we don’t have many stars that look like Selena and achieved as much as she did.”
Brewjeria POC Selena Quintanilla Tejano Noelle Reyes Agustin Ruelas Reyes Chicano Mexican American California Los Angeles New York Mi Vida Como La Flor
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