Arthur Grigoryan's Yerord Mas, known for its Armenian-inspired cuisine, has opened a counter-service restaurant in Glendale. The menu showcases a blend of traditional Armenian dishes with modern twists, reflecting the owner's family history and culinary influences from Armenia, Syria, and Egypt. The restaurant's signature dish, the basturma pita, is a testament to the chef's passion and dedication to his craft.
The aroma of richly spiced pastrami, nestled within a fluffy pita and cascading with molten cheese, heralds the triumphant return of one of Los Angeles' culinary gems. Arthur Grigoryan’s Yerord Mas , a beloved purveyor of Armenian-inspired cuisine, has officially opened its doors as a counter-service restaurant in Glendale , solidifying its journey from a pop-up sensation to a brick-and-mortar establishment.
The restaurant, bearing a name that echoes Grigoryan's family roots in the 'Third District' of Yerevan, Armenia, is a testament to the rich tapestry of Armenian heritage and its culinary influences. Grigoryan, alongside his wife Takouhi, has curated a menu that celebrates a confluence of flavors, drawing inspiration from the diverse regions that have shaped his family’s history – Armenia, Syria, Egypt, and beyond.\The menu at Yerord Mas is a vibrant exploration of Armenian and Middle Eastern cuisine, where traditional dishes are reimagined with a modern Los Angeles sensibility. Guests can savor the innovative chi kyuftah, a beef tartare-like delicacy, elevated with an Aleppo-pepper and Sichuan chili crisp. The restaurant also serves classic Armenian dishes, such as the yogurt kyuftah, a recipe that harks back to Grigoryan's great-grandparents' roots in Gaziantep, Turkey. Grigoryan emphasizes the complex history that underscores his food, explaining that his cuisine reflects the influence of the empires that have dominated the region for centuries. The menu also features a Middle Eastern fish curry, drawing inspiration from his Iraqi extended family and incorporating a house-toasted and ground Chaldean spice blend. Further showcasing the influences that shaped his cuisine, the menu includes a pistachio hummus recipe dating back to 14th-century Egypt, seasoned with mint, preserved lemon, and a house-made baharat spice blend. The journey of Yerord Mas from a pop-up to a restaurant is as captivating as the food itself. Grigoryan, who began his culinary career at the age of 18, honed his skills in France, attending culinary school and interning abroad. Inspired by the communal atmosphere of French bistros and brasseries, he envisioned creating a similar space for the Armenian community in Los Angeles. Upon returning to L.A., Grigoryan worked in Nancy Silverton’s kitchens before launching Yerord Mas as a pop-up dinner series in 2018. The series started in his family’s home in Sherman Oaks and evolved into a ghost kitchen and a presence at Smorgasburg. His signature dish, the basturma pita, became an instant hit.\The heart of Yerord Mas lies in Grigoryan’s dedication to perfecting his craft and celebrating Armenian culinary traditions. His renowned pastrami basturma pita, the dish that propelled Yerord Mas to popularity, is a labor of love. The brisket undergoes a two-week brining process followed by a 12-hour smoking period, then is coated with the signature basturma spice blend. The pita itself is a multi-day process involving fermentation, careful portioning, and resting. The new restaurant space allows Grigoryan to experiment while perfecting his existing menu. Some dishes, such as the hempseed- and bulgur-stuffed grape leaves, are making a comeback from Yerord Mas's pop-up days. Grigoryan aims to expand diners' palates and challenge preconceptions about Armenian cuisine, with plans to introduce kebab options, including a weekly kebab omakase, as the weather warms up. Outdoor seating is also in the works. Grigoryan explains that he wants to highlight the contrasts within Armenian cuisine and to show the diversity of the traditions. He hopes to document his culinary findings so as to preserve and enrich the flavors, history, and the story of the Armenian people. Yerord Mas is located at 6800 San Fernando Road in Glendale and is open from 5 to 10 p.m. Thursday to Sunday, inviting guests to embark on a flavorful journey through Armenian and Middle Eastern culinary artistry
Yerord Mas Armenian Cuisine Pastrami Glendale Restaurant
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