Greggs, the UK's leading bakery chain, is set to open its first international outlet at Tenerife South airport, with a focus on offering a slice of home under the Spanish sun and selecting this location due to its high foot traffic and as part of its expansion strategy in overseas markets.
Holidaymakers will be able to buy a Greggs sausage roll at Tenerife South airport from later this month when the baker opens its only international outlet.
Greggs last operated shops abroad in Belgium in 2008, but said Tenerife was 'the ideal location to test spreading our wings in an overseas setting'. While the exact date for the opening is not yet set, Greggs said the shop in the international departures area of the airport will stock a range of bakes, rolls and sweet treats, as well as freshly-made sandwiches.
A Spanish Omelette Roll will be available as part of the breakfast menu alongside freshly squeezed orange juice, prepared and bottled in-shop daily, 'giving customers a refreshing taste of island life', the baker said. Tenerife South airport welcomes around 13 million holidaymakers every year, with around 50 per cent flying to and from the UK. Greggs said the location made it the 'perfect way to round off a trip without breaking the bank'.
The shop will also offer seating for up to 92 customers. Greggs chief executive, Roisin Currie said: 'Tenerife South Airport is a hub for millions of UK and international passengers each year, making it the ideal location to test spreading our wings in an overseas setting.
While the exact date for the opening is not yet set, Greggs said the shop in the international departures area of the airport will stock a range of bakes, rolls and sweet treats, as well as freshly-made sandwiches Holidaymakers will be able to buy a Greggs sausage roll at Tenerife South airport from later this month when the baker opens its only international outlet 'It’s an exciting milestone for Greggs as we bring a slice of home to the Canaries, and we’re confident our great-value offering will resonate just as well under the Spanish sun as it does on the UK high street.
' The new shop will open in partnership with Lagardere Travel Retail, which operates more than 5,000 stores in airports, railway stations and other locations in over 50 countries worldwide. Javier Cagigal, chief executive of Lagardere Travel Retail Spain and Portugal, said: 'We’re delighted to partner with Greggs to bring such a well-loved brand into Tenerife South Airport for the very first time.
'As passengers head home, this new opening gives them a familiar, comforting choice in departures – whether that’s a last treat, a relaxed sit-down moment or something to ease the journey home. '
Food & Beverage Greggs International Outlet Tenerife South Airport UK Demand For The Brand Partnering With Lagardere Travel Retail
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