Mattel has released a new version of the board game Scrabble, called Scrabble Together, which aims to be more team-oriented and quicker to play. This update is the first significant change to the game and is now available across Europe.
This photo provided by Mattel shows the new version of the board game Scrabble , that includes a new version called Scrabble Together. Mattel has unveiled a double-sided board that features both the classic word-building game and Scrabble Together, a new …This new version , which is now available across Europe, is advertised as being more team-oriented and quicker to play .
Seeking to expand their reach, toy companies have rolled out alternative or simplified ways to play board games for years, ranging from “junior” editions made for younger children to multiple sets of instructions that players can opt into for increasing difficulty.Together is marketed toward players of all ages. Jim Silver, a toy-industry expert and CEO of review site TTPM, said the double-sided board is a smart approach because it allows players to switch from one mode to another as they wish.
Mattel’s announcement was also accompanied by a survey that offered a glimpse into some of the ways British consumers have previously tackled classic. London-based market researcher Opinion Matters found that 75% of U.K. adults aged 25 to 34 have searched a word when playing the board-and-tile game to check if it’s real. And almost half reported trying to make up a new word in hopes of winning.
Whether the new version will expand beyond Europe one day remains to be seen. While Mattel, which is based in El Segundo, California, owns the rights toevery year,” Silver said. As a result, some versions are only available in certain countries, creating a “interesting dynamic” for avid fans of the game, he added.
A spokesperson for Hasbro, based in Pawtucket, Rhode Island, confirmed to The Associated Press via email Tuesday that the company currently has no plans for a U.S. update - but added that the brand “love the idea of different ways to playis produced in 28 different languages. More than 165 million games have been sold in 120 countries around the world since 1948, according to Mattel, with an average of 1.5 million games sold globally each year.
Scrabble Board Game New Version Team-Oriented Quicker To Play Mattel
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