WNBA stars join forces with Warner Bros. Discovery for a new 3-on-3 women's basketball league featuring studio programming and faster-paced gameplay.
Unrivaled, a new women's basketball league, is partnering with Warner Bros. Discovery for studio programming that will air alongside live games. The league, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, features a 3-on-3 format on a smaller court, aiming for a faster-paced style of play. Candace Parker, Renee Montgomery, and Lauren Jbara will host the studio show, with appearances from Lisa Leslie, Taylor Rooks, Allie LaForce, Stephanie Ready, and Ros Gold-Onwude.
Alex Bazzell, Unrivaled president, emphasizes the authenticity and advocacy of the talent involved, highlighting Parker's star power and influence. Craig Barry, executive VP and chief content officer for TNT Sports, acknowledges the league's unique format and the participation of pro athletes, seeing potential to intersect sports and culture. He anticipates a gradual introduction to viewers, emphasizing collaborative growth with the league
WOMEN's BASKETBALL WNBA UNRIVALED STUDIO PROGRAMMING SPORTS AND CULTURE
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