Sarah Mason started Little Free Bakery North Loop last year to help offload a surplus of baked goods as she studied different pastry techniques in her kitchen.
Declan Cole accepts a free baked good from Sarah Mason at Bruning Green Park in February. Waiting in lines in Austin has become somewhat of a rite of passage.
Be it a new coffee shop, a counter service pizza place or even a bakery, people are willing to join the queue and pay good money for their small indulgences. But in the North Loop neighborhood, when people line up once a month on weekends, their reward is a little sweet treat that is free. No cash, no cards, just a smiling woman behind a table offering a pick-me-up in a park.
Sarah Mason is the baker and organizer behind Free Bakery North Loop. She said it all started after she created an“As a big fan of the Great British Baking Show, my thought was I want to feel like I could go in that tent and actually know what I’m doing,” she said.
“I was already giving them away to neighbors and friends," she said,"and then I saw online all of these people who had little free bakery boxes, similar to the little free libraries, and I thought that might be a great way to get rid of some of these baked goods and expand the reach of people I'm giving these to. "People wait in line for free baked goods at Mason's pop-up bakery in North Loop.
She had already used TikTok to document her bakes, so she announced her first pop-up there, thinking it would probably just reach locals. But a few days before the event, 100,000 people had viewed the video. She quickly realized she needed to bake a lot more.
"This has become my hobby," she said. "It’s still very rewarding for me. I’m getting to practice and learn new skills. ”“People very much want community right now.
There are a lot of bad things happening in the world and sometimes we all feel like we could be doing more,” she said. Sarah Anguiano and Ephraim Kamel went to a pop-up earlier this year after having seen previous events on social media.
“I've always wanted to come to one, and I don't know why I haven't. And then I saw that she was having one again, and the almond croissant cookie really was calling for me,” Anguiano said.
“It was delicious. I'm trying to savor this last little bit that I have. ” The cookie wasn’t all Anguiano left with. While she was waiting in line, she made a friend and made plans to meet up later for coffee.
“We both said like, ‘Wow, this is cool, like that's what this little community was for,’ you know, so I'm excited,” Anguiano said. Lindsey Crawford said she was inspired by Mason to start aMason holds a"Little Free Bakery" event once a month, giving out free baked treats in her neighborhood park.
“I just kind of liked how she had found a positive way to influence the community once a month, and it made her feel good and it makes those people feel good," she said,"and that stood out to me. " During her first pop-up, Crawford made cinnamon-swirl banana bread, salted caramel brownies and blueberry cream cheese danishes. She set it up as a “take what you need, pay what you can” model since some people want to donate.
Crawford said that in the first round, she was able to raise $120 for the American Immigration Council. Since then, she's started doing paid events to fund her free bakery pop-ups.
“These little bakeries have really shown me that people want connection,” she said. “And this is helpful for people to have somewhere to go and get a treat — that’s great — but talk to people feel like they’re part of something. ” The next Free Bakery North Loop is on Sunday at 10 a.m. at Bruning Green. It will feature big Texas flavors, such as Texas sheet cake, kolaches and Buc-cee's finest beaver nuggets.
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