Ford has announced the launch of five entirely new cars in the next three years. These rally-bred vehicles will be tailored to meet the unique demands of European customers and are expected to bring Ford back on track after struggling in recent years.
Ford is revamping its car line up with the launch of a range of all-new rally-inspired vehicles. Ford will bring five entirely new cars to market in the next three years which are 'made in Europe for Europe '.
Leading the way is a new electrified member of the global Bronco family, a rugged compact SUV which will be produced from 2028. The Bronco relaunched in the US in 2021 after a 25-year hiatus as a reincarnated version of the heritage plate, but never made it to the UK. Joining the Bronco family member will be an electric hatch, a small electric SUV made for city life and two electrified rally-bred crossovers.
This new era 'combines Ford's off-road DNA with on-road performance', creating 'rally-bred vehicles tailored to Europe'. The US car giant will be hoping that its new direction can turn around its recent struggles, after 2025 saw Ford suffer one of its worst years to date, with an overall loss of $8.2billion (£6.14billion). Ford is bringing out new car models by 2029 including two EVs and two electrified cars
Ford Vans Bronco Hatch SUV Europe Off-Road ECU Sales Struggle Brunting Back
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