Ring's Super Bowl ad for its new AI dog-tracking feature has sparked privacy concerns as the technology scans neighborhood cameras without user action.
) - Ring says 99 lost dog s have been returned to their owners in the first 90 days since launching its new “Search Party” feature, but privacy advocates are raising concerns about the AI-powered surveillance network.
The feature uses artificial intelligence to scan outdoor Ring cameras across neighborhoods to help locate missing dogs. After Ring’s Super Bowl advertisement highlighted the service, social media users called the network of AI-powered cameras “creepy” and “dystopian.” Anyone, including non-Ring users, can submit a photo of a missing dog through the Ring app. AI then scans outdoor Ring cameras for potential matches without users taking any action. Ring says the AI model currently only identifies dogs and has been trained to recognize different breeds, sizes, fur patterns, and unique marks. If the system believes it has found the missing dog, the camera owner can choose whether to share that footage. “The real worry is that there is the potential for this large surveillance apparatus that could be tapped into by law enforcement in the future,” said Mario Trujillo, an attorney with Electronic Frontier Foundation.Trujillo said the bigger concern involves Ring’s potential to combine the dog-tracking feature with its existing “Familiar Faces” technology. That feature scans faces of anyone who approaches a door and uses AI to detect and notify users when someone they know or don’t know is present. “A person as the Ring owner can turn the feature on or off. But what you’re essentially doing is you’re giving consent for every other person who steps in front of that camera who doesn’t have the ability to give consent,” Trujillo said. “So it’s the postal worker, it’s your friend, your family member who hasn’t given consent for Ring to have that data and to store that data and to possibly misuse that data in the future.” Ring says it uses responsible, trusted AI technology that protects user privacy. However, privacy advocates note there is always risk that new technology could be compromised. Alabama is one of 33 states with no biometric privacy protections, meaning fewer legal safeguards are in place if this technology is misused. The Search Party feature is automatically turned on, but users can disable it through their Ring app settings. Select “Control Center,” choose “Search Party,” and turn it off.Person detained for questioning in connection with Nancy Guthrie’s disappearance released from custody, reports say
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