The Irish reality star has been changing up the placement of her blush in the most interesting way. We talked to makeup artists about why.
With winged liner as sharp as her wit and contour as lethal as her comebacks, Maura Higgins has long been a beauty inspiration to the Irish and the Brits following her stint on Love Island. Now, after her recent turn on The Traitors, the Irish reality star’s hair and makeup is attracting the attention of fans here in the US.
And what have we noticed? During her post-Traitors press run, she's started to switch things up in the blush department in the most interesting way. We spotted it when Higgins hosted the red carpet for the premiere of A24’s latest film, The Drama, starring Zendaya and Robert Pattinson. Her blush is significantly higher and seems to be placed underneath her eyes, creating an especially snatched look . When we dug a little deeper, we noticed it’s something she’s been playing with a lot recently, working with makeup artist Patrick Ta who is long known for his love of blush and his unconventional application approach. Under eye blush, which starts under the eyes and extends to high points of the face, isn’t a new technique. When used under the eye and swept out towards the temples, it “sculpts and accentuates the highest points of the mid-face,” says makeup artist Andrew Denton. “The proximity to the eye adds width to the upper cheek due to the high placement, and that connection between the outer eye and the highest part of the cheekbone creates a lot of lift,” he adds. Not only that, it can counteract darkness under the eyes, too. 'If you’ve used color-correcting concealer, adding a pink-y powder blush on top will not only help set the concealer, but will also help neutralize any blue tones your concealer is struggling to tackle,” Denton says. This technique has inspired many brands to develop pink-toned setting powders, including the One Size Ultimate Blurring Setting Powder, Kosas Cloud Set Baked Setting & Smoothing Powder, and the Catrice Bright and Blur Setting Powder, all of which are Allure editor love and use. In a recent GRWM video, Ta demonstrated his layered blush approach on Higgins—and we took notes. He begins with a liquid blush in a bubblegum-pink shade , placing it directly on the middle of her under eyes and blending out with a fluffy brush. He follows this with liquid concealer applied along the inner and mid under-eye areas, avoiding the outer area to allow the blush underneath to peek through . Next, Ta uses translucent loose powder to set the liquids and creams, which he then tops with blush and highlighter shades from four—yes, four—of his various blush palettes to create a custom-blended hue. It’s a look that can be easily adapted for everyday wear. Denton notes that it's a helpful technique for days when you feel tired and “want to appear lifted, bright, and energized.” He recommends sticking to a blush shade you’re confident with, keeping placement lifted and high on the face, and never covering your entire under-eye area with blush, as this can draw the eye down when incorrectly placed. As for Higgins, after experimenting with Ta, she appears to be a convert. The star has worn under-eye blush four or five times since, so it seems that she's staying 100% faithful to this clever little blush hack ... for now. Discover more makeup tips and tricks below: I Finally Learned How to Apply Concealer on My Deep-Set Eyes The Difference Between Contouring and Bronzing, According to Makeup Artists The 'W' Blush Application Trick Changed the Way I Do My Makeup How to Nail The Underpainting Trend That's All Over TikTok Watch Olympian Alysa Liu break down her quick beauty routine:
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