The article highlights Rachel Antonoff's innovative approach to creating her fashion line by involving her entire family and incorporating Hollywood icons, both to create a unique family narrative and to pay homage to the 70s. The collection combines elements of the Borscht Belt vacation region and Eastern US offal humor, resulting in a lively and distinctive brand vision.
For Rachel Antonoff , work and family are deeply entwined. Take 2021, when she enlisted her family—including musician brother Jack and father, Rick, her business partner—to pose for her lookbook.
Then, in 2022 and 2025, she had her family pose again, however this casting Hollywood icons to portray a version her nuclear counterparts at their actual childhood home in New Jersey, thus creating the “Re-Antonoff” series. Now for spring 2026, the familial format is back and Annie Clark , Patti Harrison, New Yorker scribe Susan Orlean, gag musician Al Yankovic, and Paul W. Downs ofwent out West, though the collection’s ’70s Hollywood feel doesn’t mean that the collection has lost any of Antonoff’s east coast oddball charm.
To wit: many of the patterns took inspiration from the “Borscht Belt,” a vacation region in the Catskills popular with Jewish families from the 1920s to 70s, that even boasts its own Borscht Museum. Antonoff also goes so far as to create her own Catskill toile depicting seasonal travelers ; meanwhile, a collage of local menus and attraction brochures appear on a lightweight shirtdress in a silk cotton voile.
Radishes, fruits, cupcakes—plus a knit piña colada for good measure—are served up on a quirky pattern. The prints are dense, vibrant, and kooky by design: “I always say there’s things to discover if you’re stuck on the subway and staring at someone’s outfit,” she said.
“We’re always trying to hide the peas and mashed potatoes with a print. ” There’s even a paint by number-printed sundress for the particularly detail-oriented. For those who may prefer more standard fare, there’s some mod terrycloth dresses fit for the poolside on either coast. Perusing Antonoff’s spring collection might make you hungry ; however, as she charmingly put it, “What it’s
Rachel Antonoff Re-Antonoff Series Involving Her Family Borcholt Belt Thanksgiving Inspired Prints Offal Humor
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