Priceline has appointed Sejal Amin as Chief Technology Officer, overseeing product engineering, infrastructure, data and technology operations for the company.
Priceline has appointed Sejal Amin as Chief Technology Officer , overseeing product engineering, infrastructure, data and technology operations for Priceline . She will also drive Priceline ’s continued adoption and integration of generative and agentic AI as part of the company's mission to be the world's best travel dealmaker.
With its proprietary deals technology analyzing billions of data points to generate deep discounts, Priceline has a 25 year history providing millions of customers with access to hotels, flights, rental cars, cruises, vacation packages and experiences in over 116 countries worldwide. Likewise, Sejal has over 25 years of experience leading global teams and driving strategic digital transformations. She brings a wealth of expertise and a proven track record of delivering cutting-edge, customer-centric technology initiatives. "We are thrilled to welcome Sejal to Priceline," said Brett Keller, CEO of Priceline."Sejal’s extensive experience will be instrumental in advancing our technology strategy and enhancing the travel booking experience for our customers. We are confident that Sejal's leadership will help us continue to cement Priceline's position as a travel tech leader and further build our culture of innovation."Sejal joins Priceline from Shutterstock, where she served as CTO and spearheaded the integration of AI to drive a comprehensive revitalization of customer features. Prior to Shutterstock, Sejal was the CTO of the Tax and Accounting business unit of Thomson Reuters, where she led the transformation of the engineering organization and product portfolio.Google’s Gmail Upgrade—Why You Need A New App An active contributor and mentor within the tech community, Sejal is an adjunct professor for NYU’s Executive Education Program and a founding member of Unveiled, supporting the advancement of women in STEM. Only 8.4% of CTOs are women, according to Zippia, and Priceline hails Sejal’s hire as a sign of its commitment to fostering diverse leadership in the travel technology space. Priceline has made major investments in artificial intelligence to simplify travel booking, building on innovations such as Penny Voice, which integrates OpenAI’s Realtime API for its AI assistant. Sejal’s expertise in AI and cloud optimization will be key to advancing these capabilities.
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