The redesign seeks to bring the Mexican spirits giant closer to its cultural roots, marking the first packaging swap in decades.
For the first time in 36 years, an updated design is introduced to the tequila maker's Silver, Reposado, Añejo and Extra Añejo lines. Image courtesy of Patrón{"ct":"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","iv":"87bf16c6f4a3e529ee244ba09fc3ce35","s":"5a161d5a87d9db19"}Vacheron Constantin reveals new Ultra-Thin Perpetual CalendarsFondation Louis Vuitton to host retrospective on artist Gerhard RichterMichael Kors plays to dual ends of luxury market in fall dropPanerai makes retail debut in Stuttgart.
For the first time in 36 years, an updated design is introduced to the tequila maker's Silver, Reposado, Añejo and Extra Añejo lines. Image courtesy of Patrón{"ct":"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","iv":"87bf16c6f4a3e529ee244ba09fc3ce35","s":"5a161d5a87d9db19"}Vacheron Constantin reveals new Ultra-Thin Perpetual CalendarsFondation Louis Vuitton to host retrospective on artist Gerhard RichterMichael Kors plays to dual ends of luxury market in fall dropPanerai makes retail debut in Stuttgart
Food And Beverage Industry Sectors News Food And Beverage Luxury Luxury Advertising Luxury Daily Luxury Food And Beverage Luxury Marketing Luxury News Luxury Packaging Luxury Spirits Patron Patrón Bottle Patrón Branding Patrón Packaging Roberto Ramirez Samantha Newby
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