Violent scenes erupted across Britain, Europe, and the US when the launch of Swatch's pocket watch, a collaboration with luxury Swiss brand Audemars Piguet, sparked overnight queues, mass crowd surges, and police interventions. Thousands of desperate shoppers camped outside stores for days in the hope of securing one of the 'Royal Pop' watches, despite Swatch already clarifying that the collaboration is not a limited release and the product will be widely available for months to come.
This is the moment a Swatch employee confronted a crowd of angry shoppers who were desperate to get their hands on the new £335 pocket watch collaboration with luxury Swiss brand Audemars Piguet .
Violent scenes erupted across Britain, Europe, and the US when the launch of Swatch's pocket watch sparked overnight queues, mass crowd surges, and police interventions. Thousands of desperate shoppers camped outside stores for days in the hope of securing one of the 'Royal Pop' watches, despite Swatch already clarifying that the collaboration is not a limited release and the product will be widely available for months to come.
It means that anyone who wants one will eventually be able to walk into a Swatch store and buy one easily once the hype has died down. But that will not bring comfort to the crowds of people who were left disappointed after it was announced that Swatch stores would not open due to security concerns over the large groups
Swatch Audemars Piguet Desperate Shoppers Violent Scenes Overnight Queues Mass Crowd Surges Police Interventions Angry Gathering Fashion Show Instagram
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