Threads' arrival comes after Mark Zuckerberg and Elon Musk trade barbs and even threaten to fight each other in a real-life mixed martial arts cage match in Las Vegas.
NEW YORK, USA – Meta’s Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, July 5, as the tech billionaires’ rivalry goes live with the launch of Instagram’s much-anticipated Threads platform, a clone of Twitter.
Meta stocks closed up 3% on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down. Musk bought Twitter for $44 billion last October, but its value has since plummeted as it faced an exodus of advertisers amid deep staffing cuts and content moderation controversies.
Brands like Billboard, HBO and Variety had accounts set up within minutes of launch, as did celebrities like Shakira and other well-known personalities such as former Meta Chief Operating Officer Sheryl Sandberg. The app did not appear to show any ads, according to a Reuters review. Bluesky, a new service backed by Twitter cofounder Jack Dorsey, launched its invite-only beta in February and instantly created buzz on Twitter, with users clamoring to get access codes. Its website says it has 50,000 users. Dorsey has also backed another platform called Nostr.
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