Meta Platforms plans to launch a Twitter-rivalling microblogging app called Threads, days after Twitter boss Elon Musk attracted criticism by announcing a temporary cap on how many posts users can read on the social media site.
Threads is expected to be released on Thursday and will allow users to retain followers from photo-sharing platform Instagram, and keep the same username, a listing on Apple's App Store showed.
While alternative microblogging sites - such as Mastodon and Blue Sky - have seen an uptick in user numbers since Musk's acquisition, neither has been able to challenge Twitter. More recently, the company's short-form video feature "Reels" has sought to challenge the rise of TikTok."Threads is going to pose a huge threat to Twitter because it's coming from the Meta and Instagram family of apps," said Drew Benvie, CEO of social media consultancy Battenhall.
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