.ZIMMERMANN_ is ready to take its love affair with Paris to the next level.
“For me, it’s a challenge. I mean, it’s every designer’s dream, to be honest,” she told WWD in a Zoom call from Sydney before the event. “It just really suits us business-wise as well. We’re having incredible growth throughout Europe.”
“It talks a lot about Australian lifestyle and fun and optimism,” she said. “I’m coming there as an Australian designer, I’m not coming there to try and be French.” , whose portfolio also includes Los Angeles-based company Re/Done, Italian labels Forte_Forte and MSGM and e-tailer LuisaViaRoma. However, it remains a family-run business. Simone Zimmermann is chief operating officer and the company’s chief executive officer, Chris Olliver, is Nicky Zimmermann’s husband.
“It does look to me quintessentially French,” Zimmermann said. “Coming from Australia as well, light and air, and even the nature, are so incredibly important, and to be able to have that in a venue that we’re showing in, it’s just the perfect combination.”: in Saint-Tropez, Paris and Cannes. From Paris, Zimmermann will head straight to Florence to celebrate the opening of its latest boutique. “We’ve had an incredible rollout of retail in the U.S. and in Europe within this year,” she said.
“It’s an incredible way to connect with your customer and to learn and understand creativity, like, what works? I like to sell garments, as well as work in a very creative environment. It’s about having that hand-in-hand. And for me, having your own stores, we can just express who we are as a brand and as people. We try and make our stores very optimistic, welcoming, comfortable,” she continued.
“It’s been a long build-up. It looks probably on the outside that things have happened quickly, but we’ve been maybe not-so-overtly building this business to the point where it is, and we now find there is most definitely a really strong momentum for what we’re doing,” she said, declining to disclose sales figures.
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