Zeiss says it is not leaving the photo industry but admits there are parts of its recent portfolio that didn't resonate with consumers like it had hoped.
, Zeiss finally closed the book on the camera this past February and officially discontinued it.
“But we learned a lot from the ZX1 so it was not a lost experience, but it is an experience that will not result in a ZX2.”Zeiss says that its presence in the mobile phone market is a strong indication of its dedication to consumer photography. The company understands that most people, a vast majority, shoot photos with the camera in their pocket.
“We have three areas — photo, cine, mobile — and of course we have a lot of product releases in mobile imaging which is due to the logic of the smartphone market. [But] be have a couple new cine products, and for photo lens market stay tuned!” the company says.Some photographers have pointed out that Zeiss used to have what appeared to be a much tighter relationship with Sony in its Alpha division — as it used to co-develop mainline lenses with Sony for its Alpha system.
“What we see is that we have a very trustful partnership with Sony and growing, evolving, and expanding. Sony they have their policy and we respect that, but we have our lenses for Sony E mount and there is some co-development and some continuing collaboration in mobile imaging technology,” Zeiss says.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dear Abby: My wife demands compensation for housework and sexI’m thinking of leaving her, but she has made threats and she does not bluff.
Read more »
It's not just the Smokies: Visiting the not so hidden gems of Gatlinburg, Pigeon ForgeWhile Great Smoky Mountains National Park and Dollywood are renowned destinations for families, the surrounding area has plenty more to offer.
Read more »
Nasim Alikhani Is Leaving Her MarkSofreh chef Nasim Alikhani’s new cookbook offers recipes for Persian food and the story of a chef who defied the restaurant industry’s ageism.
Read more »
KHOU 11 anchor Lauren Talarico leaving after 9 yearsLongtime KHOU 11 anchor Lauren Talarico leaving channel to be closer to her family in New...
Read more »
State police investigating I-80 crashes leaving 3 dead in Centre CountyPolice say two I-80 crashes left three dead and three more requiring medical attention in Centre County.
Read more »