Zao, a face-swapping app, takes off in China — making AI-powered deepfakes for everyone

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Zao, a face-swapping app, takes off in China — making AI-powered deepfakes for everyone
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For 30 seconds, anyone in China can now take the place of Leonardo DiCaprio in some of his most iconic roles — and all it takes is a smartphone and a bit of personal data.

Baptiste Robert, a French security researcher who also goes by Elliot Alderson, said the company is still retaining information about its users. He said he deleted one of the videos he had made with Zao, but then saw the company still stored a copy of it.

Beyond privacy, Zao has started a debate about what will happen when more powerful face-swapping software is in the hands of billions of people. One video that took off this year on YouTube showed former “Saturday Night Live” star Bill Hader doing an impression of Arnold Schwarzenegger as Hader’s face morphs into Schwarzenegger’s — a“It can’t really be contained, and there’s also high demand for it,” said Clint Watts, a fellow at the Foreign Policy Research Institute, who testified before Congress this year about deepfake videos.

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