Chinese deepfake app Zao goes viral, but sparks privacy concerns

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Chinese deepfake app Zao goes viral, but sparks privacy concerns
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Viral Chinese app Zao, published by Momo, is raising privacy concerns and questions over the power of deepfake photos and videos.

It lets users superimpose their photo on top of celebrities and other public figures in movie clips.luna4 | iStock | Getty Images

But with its success comes new concerns about so-called deepfakes and how the company uses personal pictures uploaded by users., a Chinese social networking company that's traded on the Nasdaq. Shares were down fractionally Tuesday morning., Zao lets users upload a selfie and then place that picture on top of celebrities, such as Marilyn Monroe and Leonardo DiCaprio, making it appear as if they are the celebrity.

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