A brawl is breaking out in the beer aisle as retailers reshuffle shelf space following the Bud Light fiasco – and America’s oldest brewery is fighting to keep its footing against the big conglomera…
A brawl is breaking out in the beer aisle as retailers reshuffle shelf space following the Bud Light fiasco – and America’s oldest brewery is fighting to keep its footing against the big conglomerates, The Post has learned.
Nevertheless, Yuengling’s torrid growth has lately hit a wall. Dick Yuengling, the company’s chief executive and fifth-generation owner, claims bigger brands have been trying to squeeze in on its shelf space, even as some distributors have been exerting pressure to push its famously low prices higher.
“Within the letter of the law, I think they are using all of their resources, rebating, discounts — they are the largest brewer in the world,” Casinelli said. “They are advertising, doing marketing consumer research. If there’s anything beyond that, I wouldn’t know.
Molson Coors, which owns Miller Lite, is “gaining significant amounts of shelf space at dozens of major US retailers,” CEO Gavin Hattersley told investors last week, adding that one of the brewer’s 10 retailers is adding 48 more units of its beer per store this fall while another is adding 22 units. Yuengling is also facing a price increase from some of its distributors, which would raise its prices at stores and potentially turn off some customers, the chief executive said.
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